What is the marketing mix?
GeneralClass 10CBSEAnswered 28 May 2026
Answer
The marketing mix is the set of strategic tools a business uses to promote and sell its product originally defined as the 4 Ps:
| P | Meaning | Example |
|---|---|---|
| Product | What you sell (features, quality, design) | Smartphone with 108MP camera |
| Price | What you charge | Competitive vs. premium pricing |
| Place | Where customers access it | Online store, retail outlets |
| Promotion | How you communicate with customers | Advertising, social media |
Extended to 7 Ps for services: + People, Process, Physical evidence.
The marketing mix (4 Ps: Product, Price, Place, Promotion) is the strategic framework businesses use to market and sell products effectively.
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