What is CRM?
GeneralClass 10CBSEAnswered 25 May 2026
Answer
CRM stands for Customer Relationship Management both a business strategy and the software that implements it.
As software, a CRM is a central platform storing all customer data: contact information, purchase history, complaints, sales conversations, contracts, and support tickets. Everyone in the company sales, marketing, support works from the same system.
Core benefits:
- No information gets lost when a salesperson leaves
- Managers see the health of the sales pipeline at any moment
- Marketing teams segment customers and target communications precisely
- Support teams see a customer's full history before responding
Common platforms: Salesforce (largest), HubSpot (popular with smaller businesses), Zoho CRM, Microsoft Dynamics.
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